Douglas is a business and marketing strategist and entrepreneur, including founding Advertising Agency The Works, in 2016 which is now part of Capgemini. The Works regularly has been awarded a place in the top five of the Best Places to work in Australia.
Douglas has delivered two TEDx talks, one on deceit in social media and the other on Emotional AI, and in 2016 founded a start-up sister agency to The Works called On Message, specialising in chatbots, voice and AI.
In January 2025 Douglas Co-Founded The Australian Centre for AI in Marketing (ACAM) and is passionate about human creativity and AI collaborating for mutually beneficial and ethical outcomes. Douglas has been involved with NAISDA since 2020